#Apple India’s plan for the next 3 years | #Optiemus roped in | #Apple vs #Samsung

Apple is planning to double iPhone sales in each of the next three years to achieve fresh targets set by the company’s US parent amid stiff competition in the premium smartphone segment from Samsung.

The company has signed a distribution deal with the Delhi-based Optiemus Group, which is also a distributor of Samsung and HTC smartphones. With this, Apple will have a fifth iPhone distributor, the others being Redington, Ingram Micro, Rashi Peripherals and Brightstar, the last of which was appointed in January.

Optiemus has been given a specific mandate to expand the distribution of iPhones in neighbourhood cellphone stores. The group distributes Samsung smartphones in large retail chains and HTC smartphones through separate companies.

"Since shipment figures are one of the indicators of success in the smartphone industry, any new distributor Apple appoints will lead to an instant surge in shipments, which will help it to achieve the target fixed by headquarters and will also lead to a significant jump in retail reach," an industry executive said.

Apple is pushing for sales of two million iPhones in India in this (October-September) financial year after notching up one million last year. In the seven months ended April 30, the company sold a million iPhones in India. Another executive said Apple India had been under pressure since Samsung has become more aggressive and wants to ensure that volume sales grow at twice the existing pace in the country.

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