HDFC Bank and Visa To Transform Mobile Payments Services in India
Movida, a mobile payments joint venture backed by VISA and Monitise, has signed an agreement with HDFC Bank to introduce all new and a first of its kind mobile payment service.
The new service allows HDFC Bank customers to pay bills, top up prepaid airtime and buy tickets from their mobile phone and is designed to operate across all mobile networks using any Visa or non-Visa branded payment account.
It can be used by any mobile subscriber, anywhere and accessed by even the most basic mobile phone as well as high end smartphones.
The new service uses menu-based USSD mobile technology making it one of the easiest services to use and the most widely available. After linking their HDFC Bank Visa or non-Visa payment card to their mobile phone number, cardholders can access the service via USSD over Movida’s secure connection right from their mobile phone.
From then on it is just a matter of selecting the payment service require and making the payment. The simple menu on mobile phone can complete a transaction in only a few steps.
And not only is the service simple, it’s secure and backed by two of the world’s most trusted brands in electronic and mobile payments. The system encompasses various security measures to maintain account integrity, including a unique PIN number set up on the phone to access the account information. Only the user’s bank-registered phone can be connected to the service.