Matrix aims to sell 9 lakh SIM in 2012

International SIM and data card seller Matrix Cellular expects to sell around 9 lakh connections in the 2012-13 financial year.

“Matrix is expecting to sell between eight to nine lakh country-specific SIM and data products to international travellers in FY’13. In this, data products are expected to contribute 30 per cent, compared to around 10 per cent at present,” Matrix Cellular CEO Arun Batra told PTI.

He said the company is now focused on pushing sales of country-specific data cards, which will enable users to access Web and e-mail while travelling internationally at approximately one-tenth the price of normal international roaming.

“During normal international roaming, a customer has to pay around Rs 750 per MB, but we are offering access to the web for customers travelling to the US and UK at Rs 75 per MB,” Batra said.

Matrix sells country-specific SIM and data products that are activated when the user reaches that country and are deactivated on his return.

“With these products, travellers can make calls and use other services at locally applicable tariffs. We have seen data usage increasing over a period of time and hence, we have started focusing on data products,” Batra said.

Seeing the demand for accessing the Internet during international roaming, Matrix has introduced its Bolton application for smartphones, which will allow user to access 5 GB of data by paying between Rs 1,800 and Rs 2,500. The application has a validity of 15 days.

Matrix is also planning to increase its channel partner network from 350 members at present to 1,000 by the end of FY’13.

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